Alumi: Crafting a Clear & Impactful Brand Identity
- Matthew East
- Aug 6, 2024
- 2 min read
Challenge
Alumi, a digital marketing firm specialising in SEO, social media, PPC, and content marketing, needed a brand identity that stood out in a competitive market.
They required a comprehensive brand overhaul, including a logo, brand identifiers, graphic devices, overall look and feel, and website design.
The goal was to create a brand that was modern, engaging, and clearly communicated their values of transparency, clarity, and client education, distinguishing them from competitors who often relied on jargon and overly technical language.
Solution
We began by diving deep into Alumi's ethos and target audience, conducting an interview with Alumi's owners to understand their market position and client expectations.
Naming the brand
Drawing inspiration from the Northern Star, symbolising guidance and clarity, we developed a brand name that reflected their mission to illuminate and clarify digital marketing for their clients.
Designing the brand look & feel
The brand aesthetic was designed to be modern and sleek, using a black-and-white palette with flashes of colour to create a contemporary look.
We crafted a distinctive logo with approachable curves and precise angles, symbolising Alumi’s friendly yet methodical approach.
Complementary brand marks, including a versatile 'a' and a star icon, were created for various applications. We also designed journey lines to add texture and personality, representing the vibrant journey Alumi's clients undertake.
Brand guidelines
To ensure consistency across all platforms, we produced a comprehensive brand guidelines document detailing logo usage, typography, colour schemes, and imagery. We also developed various stationery items, such as PowerPoint templates, letterheads, and email footers, to reinforce the brand's visual identity.
Website design
Our website design emphasised clear communication and ease of navigation, using strong visual hierarchy and engaging graphics to draw visitors in and convey Alumi's expertise effectively.
Results
The rebranded Alumi was met with enthusiasm from both the company and its clients.
The new brand identity clearly communicated Alumi's values and stood out in a crowded market. Clients appreciated the transparency and clarity of communication, aligning perfectly with Alumi’s mission.
The cohesive branding across all materials ensured a professional and unified presentation, enhancing Alumi's reputation as a trusted partner in digital marketing. The project successfully positioned Alumi as a leading, modern, and client-focused digital marketing agency.
