AtkinsRéalis: Creating a Repeatable Design Format for Net-Zero Capability Statements

Client

AtkinsRéalis is a world-class engineering service and nuclear organisation. They connect people, data, and technology to transform global infrastructure and energy systems.

Collaborating with industry partners and clients, their team of consultants, designers, engineers, and project managers aim to change the world.

Challenge: Outlining a Net Zero Roadmap

The project began as a requirement for Faithful+Gould (F+G), a department within Atkins.

Decarbonising large public sector estates is crucial for meeting national Net Zero targets, making the clarity and visual appeal of these documents paramount.

The challenge was to create a digital document that was on-brand, user-friendly, and capable of communicating technical data clearly and attractively.

Approach

We began with a process design to ensure clarity, efficiency and stakeholder alignment throughout the project. This included:

• Initial Consultation: This involved detailed discussions to grasp their vision and the critical elements that needed to be included.

• Data Template Creation: This would ensure consistency and efficiency in the document creation process.

• Collaborative Data Integration: Working closely with F+G’s data experts, we established a method for fast and accurate conversion of complex charts and data into branded styles. This collaboration was essential for maintaining the integrity and clarity of the information.

• Customisation: We worked to discover a way to tailor each document to the specific needs of the client’s location in a simple, repeatable manner.

• Rebrand Integration: This ensured they were in keeping with the new brand guidelines while retaining the successful elements of the original documents.

Solution: A Repeatable Format For a Net-Zero Capability Statement

Balancing the brief’s complexities with budget considerations was crucial. During the initial look and feel stages, we streamlined and templated the data to expedite the conversion of each document.

Collaborating with F+G’s data experts, we established a process for quick and accurate data visualisation. Each document was customised with aspirational imagery to capture the challenge’s magnitude.

Following the merger and rebranding to AtkinsRéalis, we rebranded the documents to align with the new brand while retaining the successful elements of the original documents.

Result

The Net Zero Roadmaps have been a tremendous success, benefiting clients ranging from councils and the police force to school trusts and charitable organisations like the RSPCA.

These reports have facilitated decarbonisation programs across the country, contributing to the UK’s progress toward its 2050 Decarbonisation targets.