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ABOUT US
Not an agency.
Way is simply two creatives with a combined 25+ years of multidisciplinary marketing experience.
ALICE RUMSEY
Designer
Alice is a designer, illustrator, and motion graphics creator. Her experience began in big corporate, and moved on to design lead and art direction within agencies; she has now built her ideal home at Way.
MATTHEW EAST
Writer
Matt began working as a screenwriter in the film & TV industry before heading into marketing. He's since headed up the copy department of several agencies before creating his own.
OUR PHILOSOPHY
A way of working that works for you.
We think marketing is often too complex to be helpful.
So we distil it into one simple rule to create a way forward.
If it helps you achieve a business goal, do it.
If it doesn't, don't.
It's a rule we'll help your business to stick to.
So you get value from every marketing action you take.
BENEFITS TO YOU
Our flexible way forward gives you:
You deal directly with the creatives shaping the ideas, not a chain of PMs.
It keeps projects moving, sharpens the thinking and gets you to the result you actually want.
OUR WAY MEANS
No middle-men
Which means no costly cross wires
Way consists only of senior-level marketers, and if we ever need to outsource, we outsource to seniors.
It means we'll always have the knowledge to ask the right questions to keep your project on track.
OUR WAY MEANS
Only seniors know you
Which means no surprise substitutions
Some clients bring us in for a single project. Others ask us to slot in as their marketing team. Many use us as an extension of the team they already have.
We’re comfortable in all three setups, because the way we work is always to stay focused on the outcomes that matter to you.
OUR WAY MEANS
Working your way
Which means we flex to fit your team
If a project needs fresh thinking, a workaround, or a different route, we’ll find it.
We’ve solved enough strange problems over the years to know there’s always a path forward.
OUR WAY MEANS
Where there's a will...
Which means we don't stall at hurdles
We don’t begin with “let’s build a campaign.”
We start by understanding the real issue, then choose the route that actually solves it. The work becomes sharper because it’s grounded in purpose.
OUR WAY MEANS
Problem-first thinking
Which means tactics come second
Some clients need the full build; others need the smartest, leanest version that still moves the needle.
We adjust the route without diluting the impact, so your spend works harder.
OUR WAY MEANS
Your budget shapes plans
Which means we tailor the approach
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