Client Background
IP2Entertainment is at the forefront of integrating innovative technology solutions across various sectors such as interactive education, entertainment, and infrastructure.
Specialising in creating immersive experiences, they collaborate with giants like Mattel and Disney to produce interactive theme parks.
Their work with notable IPs like Barbie and National Geographic showcases their commitment to transforming reality through technology.
Challenge
The goal was to develop a range of Barbie’s Dream House Adventures-themed interactive family entertainment centres for children aged 3-11.
This required the creation of engaging scripts for theme park rides that needed to be simple enough for young children to understand but engaging for older children.
The scripts needed to captivate an 11-year-old audience while remaining comprehensible to 3-year-olds.
Interactivity was crucial, requiring scripts that allowed for user responses and multiple potential endings.
The content had to be globally relatable and translatable, ensuring that humour and cultural references resonated across diverse international audiences.
Strategy
Conducted thorough research into the Barbie’s Dreamhouse Adventures series to maintain consistent character portrayals.
Analysed the series’ approach to international appeal to replicate its success in the scripts.
Execution
Developed the scripts, incorporating flexibility for interactive responses and multiple endings.
Collaborated with IP owners at Mattel for approval, ensuring the content was suitable for global audiences.
Results
The interactive family entertainment centres were successfully launched in Toronto, offering immersive experiences that align with the magical world of Barbie’s Dreamhouse Adventures.
Lesson Learned
The importance of crafting content that is not only engaging but also easily adaptable across different cultures and languages was highlighted, underscoring the necessity of cultural sensitivity in global entertainment.
Way Marketing's role
We were brought onto the project to weave narratives that brought the adventures of Barbie to life in a way that was interactive, educational, and universally enjoyable.
This case study illustrates Way Marketing’s capability to handle complex creative challenges, delivering tailored content that enhances user engagement and broadens global reach.
