Client Background
ConnectED, a dynamic newcomer in the UK's higher education landscape, enables institutions to get more value from their data.
They offer bespoke solutions that boost data practices and governance, focusing on nurturing data maturity and trust among decision-makers.
Challenge
Launching a brand from the ground up in a specialised and intricate market was no small feat for ConnectED.
Their service, offering subtle yet crucial benefits, required a clear and engaging messaging strategy to capture the attention of prospective clients and carve out a unique space in the market.
Objectives
Brand Launch: Make a memorable entrance into the UK higher education market.
Lead Generation: Use the website to spark interest and gather leads.
Digital Ecosystem Development: Establish a robust digital marketing foundation incorporating email, PPC, and social media.
Strategy and Execution
Client Insights
Engaged with potential clients through exploratory sessions to pinpoint and understand their challenges.
Branding and Messaging
Developed a resonant brand identity and messaging, rooted in these client insights, to ensure clarity and connection.
Website Development
Created the ConnectED website using Wix for its affordability and flexibility, supporting easy updates and future marketing integrations.
Results
Engagement: Saw a 30% increase in unique site visits and a 56% rise in returning traffic, surpassing sector averages.
Social Media Reach: Achieved 92% more social media traffic than competitors.
User Engagement: Noted a 28% lower bounce rate, indicating heightened user interest.
Insights and Recommendations
Client-Focused Strategy
The project reinforced the value of aligning brand and digital assets with client-specific needs for better engagement.
Flexible Platforms
This project confirmed the effectiveness of using scalable solutions like Wix for initial setups and future growth.
Way Marketing's role
Way Marketing came on board for marketing strategy and copywriting, directing the brand strategy to address each unique challenge presented by the client's market positioning.
This case illustrates Way Marketing’s ability to translate complex, conceptual offerings into appealing, client-focused brands and digital experiences.
ConnectED's successful market debut and digital performance highlight Way Marketing’s strategic prowess, setting the stage for future projects in the digital marketing realm.
