Client Background
A prominent medical facilities management company in the UK and Ireland aimed to elevate their profile within the healthcare sector.
They focus on delivering technology-driven solutions that promise safer patient experiences and streamlined operations across NHS hospitals and healthcare facilities.
The Challenge
The client sought to create impactful engagement with 12 key accounts ahead of upcoming tenders. The aim was to position their brand as a leader in healthcare facilities management services, initiating conversations with key stakeholders within NHS Trusts to build trust and pave the way for successful bids.
The Approach
Acknowledging the complexity of the stakeholders' needs, we tailored a multi-channel campaign that addressed their specific challenges and showcased our client’s strengths in a meaningful way.
Campaign Execution
Stakeholder Analysis: We identified the key influences within the decision-making process and crafted targeted messages that resonated with each stakeholder's unique priorities.
Master Narrative: We developed a compelling central narrative that addressed the overarching issues facing the most influential stakeholders, ensuring all communications were aligned with this central theme.
Messaging Hierarchy: Tailored narratives were created for each stakeholder group, prioritizing themes like patient safety, staff wellbeing, compliance, and financial efficiency based on their specific interests.
Outcomes
The campaign effectively raised awareness of the client’s brand across essential accounts, setting the stage for enhanced engagement and positioning the client as a top contender in the medical facilities management field.
Strategic Impact
This approach not only unified the client’s internal teams but also solidified their messaging, enabling them to communicate their value proposition clearly and effectively across various channels.
Through strategic planning and a keen understanding of the target audience, this campaign demonstrates our ability to transform challenges into opportunities, reinforcing the client’s reputation as a thought leader in the healthcare sector.
