CHOOSE PROJECT
Top challenges we overcame
We created a templated data system and worked closely with F+G’s data specialists to convert charts quickly and accurately into a unified visual style.
CHALLENGE ONE
Turning complex technical data into something clear and consistently branded
CHALLENGE TWO
Producing a format that could be repeated and customised for different clients and estates
We developed a flexible structure that allowed each roadmap to be tailored to location and sector without rebuilding from scratch.
We reworked the full look and feel to match the new AtkinsRéalis identity, retaining the strong elements of the original while ensuring consistency with updated guidelines.
CHALLENGE THREE
Aligning the documents with a major post-merger rebrand
Background
The project began as a requirement for Faithful+Gould (F+G), a department within Atkins.
Decarbonising large public sector estates is crucial for meeting national Net Zero targets, making the clarity and visual appeal of these documents paramount.
The challenge was to create a digital document that was on-brand, user-friendly, and capable of communicating technical data clearly and attractively.Approach
We began with a process design to ensure clarity, efficiency and stakeholder alignment throughout the project. This included:
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Initial Consultation: This involved detailed discussions to grasp their vision and the critical elements that needed to be included.
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Data Template Creation: This would ensure consistency and efficiency in the document creation process.
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Collaborative Data Integration: Working closely with F+G’s data experts, we established a method for fast and accurate conversion of complex charts and data into branded styles. This collaboration was essential for maintaining the integrity and clarity of the information.
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Customisation: We worked to discover a way to tailor each document to the specific needs of the client’s location in a simple, repeatable manner.
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Rebrand Integration: This ensured they were in keeping with the new brand guidelines while retaining the successful elements of the original documents.
Design
Balancing the brief’s complexities with budget considerations was crucial. During the initial look and feel stages, we streamlined and templated the data to expedite the conversion of each document.
Collaborating with F+G’s data experts, we established a process for quick and accurate data visualisation. Each document was customised with aspirational imagery to capture the challenge’s magnitude.
Following the merger and rebranding to AtkinsRéalis, we rebranded the documents to align with the new brand while retaining the successful elements of the original documents.
Result
The Net Zero Roadmaps have been a tremendous success, benefiting clients ranging from councils and the police force to school trusts and charitable organisations like the RSPCA.
These reports have facilitated decarbonisation programs across the country, contributing to the UK’s progress toward its 2050 Decarbonisation targets.
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