CHOOSE PROJECT
Top challenges we overcame
Most potential customers didn’t understand what “bathroom restoration” meant or how it differed from a traditional refit. This left the offer undervalued and often overlooked.
CHALLENGE ONE
Tight turnaround with minimal internal resource
CHALLENGE TWO
Difficulty reaching the right audiences at the right moment
They needed consistent enquiries from two groups — landlords preparing properties for rental or sale, and homeowners wanting an upgrade without building work. Their existing channels weren’t reaching either reliably.
Website content, social posts, and printed materials weren’t telling a clear story. With few reviews and fragmented messaging, trust was difficult to build, which directly limited enquiries.
CHALLENGE THREE
No cohesive marketing presence
Brief
When they came to us, they had the skills and customer care, but not the visibility, messaging, or brand clarity to communicate their value to the market. So our brief was to support them in clarifying their targeting, messaging and marketing activities to drive leads.
Digital marketing strategy
Clarifying the offer and rewriting the value story
We reframed their messaging around outcomes: fast transformation, minimal disruption, strong visual results, and increased property value. This became the backbone of the website content, social posts, and printed leaflets.
Targeting the audiences most ready to buy
We built a lightweight strategy tailored to their budget and capacity:
-
Landlords & property sellers: messaging focused on value uplift and speed.
-
Homeowners: messaging focused on affordability, convenience, and modernisation without the stress of renovation.
We contrasted “restoration vs refit” to strengthen understanding and build confidence.
Optimising their website for clarity and conversion
We reorganised content so visitors could quickly understand:
-
what the service includes
-
how it works
-
what it costs
-
before/after expectations
-
how to book
This reduced confusion and helped potential customers make faster decisions.
Building a simple but consistent content ecosystem
We guided them on posting engaging before/after work, explaining processes, and showcasing small wins. This made social content more credible and more shareable.
We also improved their leaflet messaging to better resonate with local audiences, matching the tone of the new website.
Using Facebook groups as a high-intent acquisition channel
Because their work is highly visual and local, we recommended posting into relevant community groups. This quickly generated engagement, trust, and inbound enquiries at no marketing spend.
Providing tools for long-term success
We shared approaches for capturing reviews, handling enquiries, and structuring customer conversations — helping build trust beyond the first interaction.
Result
What changed due to our support:
-
A steady flow of inbound enquiries through Facebook groups and improved messaging
-
Clearer positioning that helped customers quickly understand the offer
-
Social content and leaflets that supported trust instead of undermining it
-
A website that converted interest into bookings
-
A full diary for the first time in the company’s history
Bathroom Restoration Specialists now have a simple, effective digital ecosystem — built to their scale, aligned with their brand, and capable of driving reliable demand.
-
Client's perspective.
"We’ve gone from having one client a month to having no slots available. People have started to reach out. Our customers are beginning to understand the benefits of our services — finally!".
Judyta Firla
CEO
5/5: