CLIENT
Curtis Collective
INDUSTRY
Consultancy
ABOUT
Curtis Collective is a consultancy focused on organisational clarity, helping leadership teams diagnose cultural issues and re-align their businesses around a clearer way forward. Their work spans diagnostics, messaging and transformation support with a people-first approach.
CHOOSE PROJECT
Copywriting Brief
Curtis Collective had written their own website copy but needed help refining it. The content was thoughtful but far too long for how real users scan online, especially senior leaders with minimal time. So, they brought us in to reshape the copy around clarity, structure, and web-first readability.
Copywriting challenges we overcame
Visitors were unlikely to read the full paragraphs. We reorganised every page so the message landed in the headers, with body copy only where needed.
CHALLENGE ONE
The copy was too long and dense for digital behaviour
CHALLENGE TWO
The core proposition was buried inside paragraphs
Curtis Collective’s “what we do” and “why it matters” sat halfway down pages. We moved this thinking into clear, confident headers that communicate value instantly.
We rebuilt the hierarchy so someone scanning only the headings would still understand the full story.
CHALLENGE THREE
Audiences couldn’t grasp the offer without committing to full-page reading
Copywriting process
We took a scan-first approach, the way people actually read websites.
The homepage banner became sharper and more direct, capturing the what and why in one glance. Across the rest of the site, we rebuilt the copy so each header carried real meaning, not just labels. If someone chose not to read a single paragraph, they would still understand Curtis Collective’s offer, their diagnostic-led method, and the problems they solve.
Where detail was helpful, we kept it. Where the message was getting lost, we rewrote, trimmed and sharpened.
The tone stayed true to their voice, but more structured, more confident, and easier to navigate.
Result
Curtis Collective now has a website that reflects the clarity they bring to their clients. It's got structured copy and the messaging lands quickly. The site finally tells their story with the confidence and simplicity their work deserves.
Website brief
Curtis Collective had already built an initial version of their site, but the layout wasn’t responsive: tablet and mobile views were scrambled, overlapping, or broken entirely. They needed a reliable, fully responsive, Wix Studio–built website that matched the professionalism of their consultancy.
Website build challenges we overcame
Elements shifted unpredictably. We rebuilt every section using responsive design tools inside Wix Studio to ensure clean layouts across all devices.
CHALLENGE ONE
The site collapsed on mobile and tablet
CHALLENGE TWO
The UX felt disjointed and inconsistent
Spacing, hierarchy, and flow varied page-by-page. We restructured the site so each section followed a predictable, user-friendly pattern.
We refactored containers, reduced unnecessary layers, and rebuilt components so the site was stable, scalable, and easy for the client to maintain.
CHALLENGE THREE
The original layout wasn’t built with Wix Studio best practice
Website build process
As a certified Wix Studio agency, we rebuilt the entire site using responsive structure tools: containers, pinned sections, adaptive grids, and consistent breakpoints.
Every page was reviewed section by section: spacing tightened, text blocks aligned, images constrained, and interactions simplified so users could move through the site without friction.
The new build preserved Curtis Collective’s visual identity but delivered it with far better usability.
The result is a site that behaves properly, reads clearly, and gives visitors a smooth, professional experience on any device.
Result
Curtis Collective now has a website that reflects the clarity they bring to their clients. It's sharp, the UX is clean across devices, and the site finally tells their story with the confidence and simplicity their work deserves.
Client's perspective.
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