CLIENT
Find My... Apps
INDUSTRY
Apps
ABOUT
Find My… is a growing family of mobile apps designed to make buying and selling animals safer and far more intuitive. The platform uses short-form, TikTok-style video listings to help buyers see an animal’s personality before they reach out, and gives sellers a simple portal to upload and manage listings.
CHOOSE PROJECT
Top challenges we overcame
Christmas can unintentionally push a “pet as present” message. We had to find a way to stay warm and seasonal while keeping welfare front and centre.
CHALLENGE ONE
Creating festive content without encouraging impulse animal purchases
CHALLENGE TWO
Building a coherent content identity for a brand with no established social presence
The team needed a posting cadence, structure, and visual rhythm they could realistically maintain — without relying on heavy production or paid campaigns.
The TikTok-style experience has to be fun, but never flippant. Every post needed to reinforce transparency and care while still being engaging and scroll-stopping.
CHALLENGE THREE
Balancing playful short-form content with the seriousness of responsible ownership
Brief
When Find My… approached us, the apps were strong, but the marketing presence was light. It relied on ad-hoc posts, press releases, and word of mouth. They needed structured campaigns that could build awareness quickly and strengthen trust within their niche communities.
The Christmas campaign was designed to grow visibility for both apps through festive content that felt playful but grounded in welfare.
The brief centred on helping the brand show personality, introduce its TikTok-style experience, and create community participation without relying on heavy promotional messaging.
Campaign
We crafted a Christmas campaign that mixed charm with responsibility.
The content strategy revolved around short, characterful videos — winter care tips, lighthearted “festive feed” scenes, and playful moments that celebrated the bond between animals and their owners. To avoid the pitfalls of Christmas “gift pet” narratives, we wove gentle educational cues into every video: reminders about winter routines, tips for safe handling, and prompts to research breeds properly.
This approach allowed the brand to feel seasonal and joyful while strengthening the trust that animal-centric communities look for. We built simple, repeatable templates for reels and TikToks so the team could continue posting organically even after the campaign ended.
Result
The campaign generated a visible lift in awareness, with a strong uptick in video engagement and profile visits across Instagram and TikTok.
The content style became a recognisable template for the brand and set the foundation for a more consistent presence across both apps.
Most importantly, Find My… began to be seen as a brand that values both connection and welfare; a balance that has shaped the approach to every campaign since.
Top challenges we overcame
Easter is high risk for misinformation and casual buying. The campaign had to educate firmly while staying approachable.
CHALLENGE ONE
Speaking during a spike in chick and poultry demand without triggering welfare issues
CHALLENGE TWO
Positioning Find My Poultry as a responsible, welfare-led marketplace
We needed to differentiate the brand from less reputable “Easter chick” content and elevate it with clarity, context, and trust-building messaging.
The campaign had to embrace spring visuals and trends while still delivering meaningful guidance for first-time owners and hobby keepers.
CHALLENGE THREE
Creating content that felt joyful and seasonal without becoming novelty-led
Brief
The Easter brief asked us to create a campaign centred around education, seasonality, and the playful visual identity of the apps.
It needed to capture attention quickly, make space for joyful content, and communicate the brand’s philosophy: transparency first, welfare always.
Campaign
We designed an Easter content series that blended fun, pastel-led visuals with practical insights.
For Find My Poultry, we focused on hatching tips, safe brooding environments, and “what to research before you buy” content — positioned in a short, TikTok-style format that felt natural for the app.
For Find My Pony, we created spring-care features, pasture-prep content, and “meet the breed” spotlights aligned to the season.
Rather than pushing listings directly, we guided the community into conversations about responsible care. This helped the brand separate itself from less careful competitors and reinforced the idea that Find My… stands for informed ownership above all else.
Result
The campaign delivered the highest engagement levels the brand had seen to that point, particularly on poultry content, where welfare-led videos performed exceptionally well.
Followers praised the mix of helpful and playful content, and the increased visibility translated into more organic downloads of both apps throughout April.
By taking a responsible stance at a sensitive seasonal moment, the brand strengthened its reputation and built deeper trust with hobbyists and first-time buyers alike.
Top challenges we overcame
Users were confused about where listings were uploaded. We needed messaging that explained the workflow instantly and without friction.
CHALLENGE ONE
Clarifying the difference between the app and the seller portal
CHALLENGE TWO
Turning Cai’s founder story into a meaningful trust signal
The narrative was strong but underused. The challenge was elevating it so it became a core part of the brand’s credibility and emotional appeal.
The previous values read like placeholders. We needed a first-person voice that felt grounded in real experience, not corporate language.
CHALLENGE THREE
Rewriting the Values section so it felt human, lived-in, and welfare-led
Brief
We were asked to refine the messaging without overhauling the entire structure.
This meant rewriting the About page, clarifying the seller process, and creating a meaningful Values section that could act as a trust-building asset.
The brief centred on turning a functional website into one that felt alive, personal, and rooted in purpose.
Messaging creation
We reframed the website around a sharper narrative.
The About page was rebuilt around Cai’s story: the heritage, the practical passion, the years of keeping and breeding poultry, and the desire to make the hobby safer and more accessible. This shift turned the founder from a footnote into a differentiator. We then rewrote the Values section into first-person cards that expressed the brand’s ethos directly from Cai’s perspective, covering welfare, transparency, heritage, trust, and community.
To resolve confusion around the seller process, we clarified the distinction between the mobile app (for browsing) and the web portal (for listing animals). This simple improvement reduced seller friction and gave newcomers clearer expectations.
Throughout the site, we tuned the copy to be warm, practical and rooted in real experience; speaking in a way hobbyists immediately understand.
Result
The refined messaging created a noticeable shift in how visitors interacted with the site.
The founder story increased time-on-page, the clearer seller instructions reduced onboarding questions, and the Values section became one of the pages users engaged with most.
The brand now communicates its purpose with confidence and clarity, giving both apps a stronger foundation for trust-based growth.
Client's perspective.
"Thank you so much for your help and wonderful ideas and designs."
Joyce Gervis
Manging Director
5/5:
