CHOOSE PROJECT
Top challenges we overcame
We reviewed competitor animations and industry examples to understand the best ways to simplify complex processes.
CHALLENGE ONE
Translating a technical water management system into a clear visual narrative
CHALLENGE TWO
Maintaining Johnsons’ established brand look and feel in motion
We explored mood boards and style references to build a soft, clean aesthetic that felt true to their brand.
We shaped a visual direction that balanced accuracy, clarity, and brand personality.
CHALLENGE THREE
Ensuring the animation captured sustainability without drifting into generic environmental tropes
Background
Johnsons aimed to illustrate how their water management system supports sustainability.
The task was to transform Johnsons' established brand look and feel into a compelling animation, showcasing water management benefits while aligning with their sustainability goals.
Research & mood boards
We explored competitor animations, assessing visual styles, tone, pacing, and length to see what resonated. Johnsons favoured a soft, clean design with subtle shadows and tints, setting the tone for a streamlined approach.
Script & story development
Collaborating closely with Johnsons, we created a script and developed rough sketches for visualisation. After script approval, we finalised sketches and built detailed storyboards, pacing the visuals to a pre-recorded voiceover and selected soundtrack.
Production
Finalised in After Effects, the animation effectively conveyed Johnsons’ sustainability message.
Result
The animation received high engagement on social media and became an effective sales tool, replacing Johnsons' previous brochure and enhancing customer understanding of their water management benefits.
Client's perspective.
"Client quote goes here".
Client's name
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