Top challenges we overcame
We structured a narrative that paired each achievement with a memorable cultural moment, making the timeline entertaining rather than technical.
CHALLENGE ONE
Turning 10 years of milestones into an engaging four-minute story
CHALLENGE TWO
Introducing a new brand in an unfamiliar format
We translated the refreshed identity into animation, breaking down the palette, building stylised characters, and ensuring every frame stayed true to the rebrand.
We built a streamlined process—concept, theme selection, storyboarding, voiceover, design, animation—so Pagabo had clarity at every step and the project stayed on track.
CHALLENGE THREE
Delivering high-impact creative within a tight timeframe and budget
Background
Pagabo recently rebranded and had not yet used the new brand in this format. Ensuring the look and feel aligned with the rebrand was crucial.
Additionally, the project needed to be completed within a tight budget and timeframe, making a streamlined process essential.
The animation needed to be humorous and engaging, transforming significant milestones into relatable and entertaining content.
Approach
We designed the following process to ensure Pagabo were confident in the progress of the animation at every stage of the project:
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Initial Concept Meeting: We collaborated with Pagabo to understand their rebranding elements, desired tone, and key milestones for the presentation.
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Theme Selection: We suggested five fun themes that could serve as the hook for the animation and drive the story forward.
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Storyboard Creation: We developed a detailed storyboard outlining each year’s significant successes and corresponding major news stories, ensuring a seamless and engaging narrative flow.
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Voiceover and Sound Design: We provided three unique voiceover styles so Pagabo could choose the one that would best engage their audience.
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Design and Animation: We designed the animation using the new brand’s colour palette, breaking it down into tints and creating contemporary, stylised figures to represent real-world events and key Pagabo figures.
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Client Review and Feedback: We presented the storyboard and initial designs to Pagabo for feedback, making necessary adjustments to align with their vision and brand guidelines.
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Final Production: We animated the presentation, incorporating all elements cohesively, and performed a thorough review to ensure quality and accuracy.
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Stakeholder Sign-Off: We obtained final approval from all stakeholders, ensuring the presentation meets expectations and requirements.
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Delivery and Launch Support: We provided support for the presentation’s debut at the 10-year anniversary conference, ensuring smooth execution and audience engagement.
Creation
We created an animated presentation linking Pagabo’s biggest successes to major news stories year by year, providing a nostalgic look back while celebrating their achievements.
Using a “Back to the Future” theme, we incorporated an 80s-themed DeLorean-inspired car to signify the journey. A bombastic film trailer-style voiceover, humorous sound effects, and epic trailer music set the tone.
The new brand's colour palette, broken down into tints, provided a contemporary base, while stylised figures allowed us to have fun with real-world nostalgic events and people, along with key figures in Pagabo’s journey.
Result
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The animation received incredible laughter and full engagement from the audience, who even wanted to rewatch parts.
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It boosted company culture, making staff feel valued and appreciated.
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The animation marked the future of a progressive and people-centric organisation.
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Client's perspective.
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