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CLIENT

Y Brewing Co.

INDUSTRY

Retail

ABOUT

Y Brewing Co., nestled in the Mendip Hills of Somerset, UK, is dedicated to creating flavourful, small-batch brews that capture the essence of time and place. Using a blend of modern and traditional brewing techniques, each product is carefully crafted to reflect the local terroir.

Y Brewing bottle design

CHOOSE PROJECT

  • Top challenges we overcame

    Every product had its own story, ingredients, and brewing process. The identity needed to reflect this individuality without becoming inconsistent or visually chaotic.

    CHALLENGE ONE

    Creating a brand identity as unique as each small-batch ale

    CHALLENGE TWO

    Standing out in an oversaturated craft brewing market

    Shelf space is crowded, with many brands relying on dark, rustic, or overly illustrative packaging. Y Brewing needed a fresh design language that broke the pattern while still feeling premium and artisanal.

    The owner wanted the brand to reflect the looped, seasonal, and process-driven essence of brewing. We had to turn that abstract idea into a clear visual concept.

    CHALLENGE THREE

    Capturing the cyclical nature of brewing within a modern identity

    Y Brewing combines traditional foraging with modern brewing techniques. The brand needed to express both — not leaning too far toward nostalgic craft or overly contemporary minimalism.

    CHALLENGE FOUR

    Balancing heritage and innovation

    CHALLENGE FIVE

    Designing packaging that communicates flavour, origin, and personality at a glance

    Each ale required its own recognisable visual cue, tied to its ingredients (e.g., bees for honey), without drifting away from a cohesive brand system.

    The packaging system needed enough structure to be instantly recognisable, yet enough flexibility to expand with new flavours and seasonal specials over time.

    CHALLENGE SIX

    Ensuring the identity scaled smoothly across future releases

    Brief

    Y Brewing’s owner wanted each design to be as unique as each ale, reflecting the entire process from foraging ingredients to bottling.

     

    The goal was to create a unique brand identity that captures the cyclical nature of brewing, building on what came before.

    Research

    Competitor Research

    Despite extensive market research by the client, we needed deeper insights. In a crowded small-batch brewing market, packaging is key.

     

    We analysed many competitors, from large corporates to local brands, to identify design trends that stand out and resonate with consumers. This research informed the mood boards that solidified the design direction.

    Y Brewing beer mat design

    Logo design

    Our research led us to a smooth, looped hand-rendered typeface with custom detailing for each flavour.
     
    This logo blended modern typography with traditional brand elements, perfectly encapsulating Y's balance of innovation, heritage and looped brewing processes.

    Packaging design

    Y Brewing needed packaging that:

     

    • Stands Out: We used a white background to convey freshness and brightness on the shelf, a stark contrast in a market dominated by darker hues.

    • Conveys Brand Ethos: The 'Y' was transformed into a versatile design icon, with textures reflecting the ingredients of each ale (e.g., a bee motif for honey ales).

    • Offers Versatility: A colourful rim on each label allows easy identification of different ales in the range, making the brand instantly recognisable and user-friendly.

    Result

    The client loved the designs, which successfully blended the need to reflect their entire process, from foraging for the ingredients to bottling, while having a striking appearance that could attract new consumers.

Client's perspective.

"Client quote goes here".

A desert scene

Client's name

Client's job role

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