CHOOSE PROJECT
Brief
Canvas & Moon asked us to create a brand identity for a new glamping venture starting from scratch, including a logo that could capture the relaxed, atmospheric feel of the experience while helping the business present itself professionally to early customers.
Top challenges we overcame
The business had no existing identity, positioning, or visual direction.
CHALLENGE ONE
Building a brand from a blank starting point
CHALLENGE TWO
Clarifying what the business actually needed
As a first-time founder, the client wasn’t always sure what a brand identity required or how it should function.
The client leaned toward a more illustrative style, which meant navigating the difference between professional design recommendations and personal taste.
CHALLENGE THREE
Balancing creative direction with client preference
Glamping brands often lean heavily into similar rustic or bohemian visuals, so the identity needed its own character.
CHALLENGE FOUR
Creating something distinctive in a crowded aesthetic category
CHALLENGE FIVE
Designing a logo that could work across different contexts
The identity needed to feel at home across social media, marketing materials, and the physical environments where the tents were installed.
The work had to give the founder confidence in presenting the business while keeping the process accessible and collaborative.
CHALLENGE SIX
Delivering clarity for a small business owner
Brand exploration and concept development
Starting from the client’s description of the experience she wanted to create, which was styled bell tents with linens, lighting, and celebratory touches, we explored several brand directions.
These concepts looked at different ways the brand could express atmosphere, escapism, and celebration while remaining simple enough to work as a recognisable identity.
Logo design options
We developed multiple logo routes to help the client visualise different possibilities for the brand.
Some focused on a more traditional logo structure designed for long-term brand clarity, while others explored a more illustrative aesthetic that reflected the client’s personal vision for the business.
Collaborative design process
Through discussion and iteration, the client selected the direction that best matched her vision for the brand.
Although the final identity leaned more toward illustration than a conventional logo system, the process helped the founder shape a visual identity she felt confident using as the business launched.
Preparing the brand for real-world use
The final identity was designed so it could be applied across the business’s early marketing channels, particularly social media and visual content that showcased the tents in outdoor settings.
This gave the founder a clear, recognisable identity she could use while establishing the business.
Digital & Print Rollout
Once the identity was locked, we pushed it across every touchpoint. PPC text ads, paid social carousels, web banners, press ads, media packs, and display placements all used the same visual cues and messaging rhythm.
This meant a customer could see Bailey on Facebook, wander past a magazine ad, and later visit the website and still feel like they were in the same narrative.
Benefit-led headlines up front, campaign branding always visible, visuals kept simple and recognisable; that consistency did the heavy lifting.
Results
A complete brand identity for a new glamping business starting from nothing, providing the founder with a recognisable visual brand that continues to be used as the business grows and evolves.
Client's perspective.
"Client quote goes here".
Client's name
Client's job role
5/5:
