Challenge

ConsultHD is a UK-based consultancy firm that specialises in asset management, operational improvement, and project management for infrastructure owners, regulated industries, and regulators.

 

The company approached Way Marketing because they needed a website that would serve as a sales aid, allowing potential clients to understand their services, get a feel for their culture, and recognise their expertise.

 

However, they faced a significant hurdle: they had never curated their business information or developed any marketing materials.

 

Without a defined elevator pitch, messaging, or branding, ConsultHD needed to build these essential elements from scratch before proceeding with their website development.

​

The Branding and Website Development Solution

The first challenge was fact-finding. So, we began with a screening questionnaire and conducted in-depth interviews with Neil and Heather to gain a deep understanding of their business, target audience, sectors, and competition.

 

ConsultHD Messaging & Website Copy

By uncovering how they add value to their clients, we identified their unique selling propositions (USPs). This insight allowed us to craft a compelling elevator pitch, which became the foundation for their service messaging and website content. Ultimately, this allowed us to wireframe the website.

 

Website Design

Simultaneously, we created a new logo, brand colour palette, and graphic elements representing ConsultHD's friendly, approachable, expert, and confident brand essence. These visual components ensured consistency across their website, stationery, and all future marketing materials.

 

Throughout the creation process, we communicated closely with Heather and Neil, constantly incorporating their feedback and focusing on their target audience's needs.

 

This approach ensured that ConsultHD was well-positioned to stand out in a competitive market.

​

Results

In just eight weeks, we:

 

• Delivered a branding package that included a new logo, brand values, mission statement, elevator pitch, and both company and service messaging.

• Designed and launched their website on time and within budget, collaborating with their IT department to ensure a smooth go-live process.

 

Our approach of just finding a way to create the brand and website provided ConsultHD with a solid brand foundation and an effective online presence, showcasing their expertise and helping build the foundations of brand awareness.