CHOOSE PROJECT
Top challenges we overcame
Competitor research helped us identify how Flora & Fauna could stand apart while still feeling high-end and rooted in nature.
CHALLENGE ONE
Positioning the brand in a crowded botanical–luxury market
CHALLENGE TWO
Balancing Greek heritage with a modern premium aesthetic
We built visual directions that nodded to tradition without feeling dated or folkloric.
We designed a custom logo and symbolism that captured nature, luxury, and connection.
CHALLENGE THREE
Creating a brand identity that felt both elegant and distinctly botanical
Brand creation
Flora & Fauna's flagship item — a luxury hand cream — needed a brand identity and packaging system that felt premium, authentically botanical, and scalable for future product ranges.
Flora & Fauna needed a brand identity that could communicate three things at once: botanical Greek heritage, premium quality, and a sense of modern elegance. To ground the creative direction, we started with detailed competitor research. This helped us understand the visual conventions of botanical skincare and identify where Flora & Fauna could take a more distinctive position.
We developed mood boards based on this research, enabling early sign-off and giving the team a clear sense of where the brand could go visually. The logo became the anchor — a refined mark featuring a flowing ampersand that symbolised the relationship between flora and fauna. The look was clean, sophisticated, and flexible enough to support future product lines.
From here, we shaped the wider aesthetic: a palette of deep tonal colours, greens, and gold; natural curves paired with structured typography; and a design language that felt both contemporary and rooted in nature. It gave Flora & Fauna a premium identity that connected their heritage with the expectations of modern luxury skincare buyers.
Packaging design
Packaging was central to Flora & Fauna’s brand, especially for their hero hand cream. The brief called for a design that felt naturally botanical but also premium enough for spa retail and boutique shelves. Our inspiration came from modern takes on classic botanical illustrations — detailed, organic, and expressive, but with a cleaner, contemporary execution.
Each scent in the line would have its own visual identity, driven by the specific botanical ingredients inside. To unify the range, we crafted a colour palette influenced by William Morris’ rich, nature-driven motifs: deep greens, dark tones, and touches of gold. This gave the packaging a luxurious feel while keeping the connection to nature strong and obvious.
We built the design system so it could easily extend to other future products — from lotions to soap bars — without losing cohesion. The result was a packaging style that stood out, looked premium, and felt unmistakably Flora & Fauna.
Identity toolkit
Once the logo and packaging were approved, the next step was to future-proof the brand. We created a comprehensive brand identity toolkit that documented every detail — logo usage, colour palettes, typography, illustration style, tone, and packaging guidelines. This ensured that Flora & Fauna’s internal team and future collaborators had a clear framework to work from.
We then extended the packaging design across potential future products, giving the brand a ready-made family look and smoothing their path to expanding the range. With the toolkit in place, the team could grow confidently, knowing every new product would feel consistent and premium.
Result
Flora & Fauna loved the final brand and packaging system. It captured their botanical roots, reflected their Greek heritage, and delivered the level of luxury needed for boutique retail and spa environments. The identity is already proving versatile, with the packaging design ready to roll out across future product lines. The result is a brand that feels high-end, natural, and cohesive — built to grow confidently.
Client's perspective.
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