Background

SuePort asked us to create the full content system for the park’s ‘Field Journal’, a digital mission hub children accessed via wristbands as they explored the themed zones.

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The Field Journal needed to feel fun, intuitive, and educational, but also had to work within the constraints of the park’s technology.

Process design

We began with the process design, mapping out how questions would appear on the portal screens and how children would interact with them. This meant creating layouts that were visually clear, age-appropriate, and easy to navigate within seconds.

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To keep the project moving quickly, we proposed around 20 question formats from simple yes/no and multiple-choice to visual matching and image-led prompts. These templates gave both SuePort and National Geographic a modular system they could confidently approve.

Because National Geographic approvals are meticulous, we built a workflow that supported fast sign-off: balancing creative freedom with scientific accuracy and strict brand protection.

This process helped the project stay on track and ensured each question was grounded in fact, clarity, and genuinely engaging educational value.

Tone of voice creation

Writing for children is never as simple as “make it friendly.” This project needed a tone that spoke to young readers with different reading abilities, languages, and cultural backgrounds.

We proposed five tone of voice directions, ranging from playful and conversational to more factual and exploratory. Working with SuePort and National Geographic, we refined these options into a single, cohesive tone: curious, encouraging, clear, and universally accessible.

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We wrote an internal style guide outlining rules for sentence structure, vocabulary length, banned phrases (including idioms), and guidance for simplifying scientific explanations without losing accuracy. This ensured every question felt consistent — whether it was about ocean depths, dinosaurs, weather systems, or animal habitats.

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The final tone supported both learning and exploration, helping children feel like “real explorers” as they moved through the themed zones.

Delivery

Once the tone and formats were approved, we moved into full content production. Every ride and interactive zone required its own question set — from ocean exploration to dinosaur digs — each with its own educational objectives. We mapped the content needs for every attraction, then built question banks that aligned to those themes.

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To keep approvals smooth, we anchored research in National Geographic’s own materials, covering roughly 80% of the content. For the remaining topics, we used independent experts and government-backed sources known to meet NG’s standards.

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We then developed a spreadsheet-based system that made it simple for SuePort to add, update, and export questions directly into the Field Journal interface. This gave them long-term flexibility as new parks opened globally.

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The result was a full, interactive content library ready for launch: scientifically accurate, engaging for children, and fully adaptable for future expansions.

Result

The National Geographic park launched to strong engagement and quickly became a model for immersive educational attractions.

Our content was later rolled out to three additional global locations, translated into multiple languages, and used as the foundation for each site’s learning experience.

The Field Journal became one of the park’s most effective tools for blending exploration, play, and learning — exactly as the SuePort team intended.