400%
CONVERSION INCREASE
Using our Capability Statement to support sales
100%
GOOGLE PAGE ONE OWNERSHIP
For a client’s brand name at launch
3.7m
YOUTUBE VIEWS
For a scriped three-part animation series
ABOUT US
Not an agency.
Way is simply two creatives with a combined 25+ years of multidisciplinary marketing experience.
ALICE RUMSEY
Designer
MATTHEW EAST
Writer
YOUR WAY TO JUST START MARKETING
Discover your way with a free 30-mins discussion about your aims.
← Choose a date and time that suits you, and let's work out the best way for us to support you
You deal directly with the creatives shaping the ideas, not a chain of PMs.
It keeps projects moving, sharpens the thinking and gets you to the result you actually want.
OUR WAY MEANS
No middle-men
Which means no costly cross wires
Way consists only of senior-level marketers, and if we ever need to outsource, we outsource to seniors.
It means we'll always have the knowledge to ask the right questions to keep your project on track.
OUR WAY MEANS
Only seniors know you
Which means no surprise substitutions
Some clients bring us in for a single project. Others ask us to slot in as their marketing team. Many use us as an extension of the team they already have.
We’re comfortable in all three setups, because the way we work is always to stay focused on the outcomes that matter to you.
OUR WAY MEANS
Working your way
Which means we flex to fit your team
WE BRING YOU
A way that's strategic, but practical.
Don't take it personally if you hear us ask why.
Why this project? Why now? Why this approach?
It's how we make sure that what we’re building actually serves your business.
If the answer holds up, we go for it. If it doesn’t, we’ll help you rethink and draw up a plan.
And how we answer thatwhy differs depending on who we’re working with:
For corporate teams
We’ve spent over 15 years inside large organisations, understanding the scrutiny, board questions & investor interest. So before we create anything, we help you frame it. What does the CFO need to see to support this? How does this ladder up to the CEO’s priorities? Where could this be challenged internally? We pressure-test the rationale before we design the output. That way, by the time a piece of work lands in front of stakeholders, it already makes sense commercially. We’re also used to navigating complex stakeholder groups, and we use a process that makes sure the right people are involved only at the right time. And whether you need us to execute against an existing strategy or help shape one that better reflects where the business is heading, we’re comfortable in both roles. We can plug into your team, or sit alongside leadership and help define what marketing should be doing next.
For SMEs & Start-Ups
Smaller businesses don’t usually struggle with politics. Instead, they struggle with time, headspace and the fear of getting it wrong. We’ve worked with founders and lean teams for years. We know what it feels like when everything seems urgent and you’re not sure what to tackle first. So we front-load the thinking. Before we design, write or build, we get clear on aims, audiences, priorities, constraints. We agree the direction early, which keeps amends low, spend controlled, and time to launch fast. If you come to us with a list of blockers like poor leads, unclear positioning, a website that doesn’t convert, we’ll turn that into a practical roadmap. Yes, it'll be strategic, but it will be grounded in your current reality. Your budget. Your resource. Your appetite for risk. And if you’re starting with nothing more than a good idea and a clear audience, we know how to take that seed and shape it into a legitimate brand with the identity, messaging and activity needed to start generating momentum.
